A solid website SEO strategy that can boost your rankings and the traffic you get from Google. Yes, Google is the search engine you want to focus on. Google is is the most popular search engine in the world. By optimizing your content for Google, your SEO strategy will work on the other search engines, too.
Start By Setting a Goal for SEO
The first step of any good strategy is to set a goal of what you want to accomplish. You need a goal to know if you’re succeeding. You need to gauge what it will take to reach your goal. Decide how much search engine traffic you hope to gain in a certain time frame and get to work.
Determine Your Topics And Your Publishing Schedule
Make a list of the topics you hope to dominate and create a publishing schedule. Your schedule does not have to be set in stone, but you have a better chance of meeting your goal if tasks are on the calendar. Commit to your schedule and do your best to stick to it.
Now it’s time to start writing your valuable content.
Find Your Keywords and Key Phrases
Do your research on Google. Find keywords and key phrases that you know will give you good results. The only way to know if something will work is to try. Tweak and change as you go along, or simply create more valuable content using other keywords.
Remember, you want to rank for keywords that indicate that people are looking for what you have to offer.
Publish Content and Monitor Your Rankings
Publish content as you go along. Then check your Google Analytics to review your rankings and traffic.
Make sure you’re using an incognito web browser to see real search results. By using a private browsing experience, your preferences and previous history will not be used by Google.
Install Google Analytics and keep an eye on the traffic you have coming in through search.
Work On Social Signals And Incoming Links
Whenever you write and publish new content, create a post on social media that links to your new content. Share it on all of your business channels, and even your personal profiles. If you have an email list, send links in your newsletter to your new content. The more your content is seen, the higher the chances someone will naturally link to it.
Keep writing quality content and publishing it to your website and socials. This will help you now and in the long-term.
Track, Test, And Adjust As Needed
You installed Google Analytics. Don’t forget to stop and examine your data.
Is your SEO strategy working the you’d like it to? What can you do differently? Try publishing less frequently, but writing longer blog posts instead with more engaging content instead. Look at your images – are they relevant to your content and give the right impression?
Keep it simple with your SEO, stay on top of search engines changes, and adjust your strategy as you go. You will be sure to win, especially against your competition!
Is SEO important for my Petoskey business?
Yes! A good SEO strategy will help increase the visibility of your website on search engines like Google. The more visible your website is, the more potential customers will find you in a local search. The goal is not to get tons of traffice, the goal is to get quality traffic. You want quality visitors who need your products and services.
Should I be doing SEO for voice search?
Yes! According to ComScore, 50 percent of all searches in 2020 will be voice searches. People are using Amazon Echo, Google Home, Google Assistant, and Siri to ask questions. Voice search is more conversational so you need to update your text and focus on featured snippets so your website is included in their answers.