For the best SEO campaign and to earn high rankings, be sure to focus on user behavior and people’s preferences. SEO starts with the keywords and key phrases you choose to rank for. Your content must include keywords that your ideal customers are searching for.
Your SEO strategy goes much deeper than that. What search engines like Google want to see is that when someone clicks on a high ranking search result, they will click on a link to your website and spend time consuming your content.
Google does not want to see low clicks or people clicking through to your website to only hit the back button quickly and look at a different site.
What does that mean for you as a content provider?
Create your website content for your target audience first. Revisit the list of keywords that will be part of the content you create and make sure particular search terms match your audience. Always write your content for your readers first.
Are you using your keywords in page titles and blog titles? Your headlines will show in search results and on your social media posts.
Are you using your keywords in your page descriptions? Every page must have a unique description that is specific to the content on that web page. Do a google search and look at what those individual search results look like. You will see your description below the page title.
Are you using your keywords in your page content? Make sure you’re using your keywords once or twice in the text content along with any related words and phrases. Search engines like Google are smart and all of your keywords help them understand what your content is about.
Well-written content that is targeted to your audience you will ensure that people click and stick around. This helps you move up in the search engine rankings.
My website is slow to load, is that hurting my SEO?
According to Google, they will reduce the amount of crawlers they send to your website if your server is slower than two or three seconds. Find ways to speed up your site by reducing the number of scripts, compressing your images for smaller file sizes, and using WP Cache.