Bigger websites that have been around longer tend to have a leg up in the competition. They dominate the top search result spots in your favorite search engines like Google.
Your Petoskey Michigan business still has a shot at ranking well on Google. Google wants to show their customers – the people that type in the search – the best results possible. Google weighs relevancy quite heavily, and you can use that to your advantage even as a “small guy.”
Be Specific! Focus on Long Tail and Niche Words
Instead of going after top single keywords for your niche, go after the long tail. If your business specializes in photography of the Petoskey Michigan area, use key phrases like “where to buy photos of Petoskey Michigan” or “best place to buy Petoskey Michigan photography”.
Even better, find a way to set yourself apart from your photography competition by becoming the place that sells Petoskey Michigan Photos. Make yourself the expert!
Stay On Topic
Relevancy is all about staying on topic. Your small website focuses on great content for that one topic will rank higher than larger sites that share everything.
You decide to build a website about your Petoskey Michigan Photography. You’ve picked a very specific niche so stick to it. You will become one of the authority sites about photos of Petoskey Michigan.
Stay on topic. Don’t try to be everything to everyone. Relevancy matters.
Go Local Where It Makes Sense
If it makes sense, there’s big value in making your content local. Instead of becoming one more seller of photos online, you could become the seller of Petoskey Michigan photos and rake in the revenue.
Become the photography expert for Petoskey. It will be much easier to you to rank for these longer tail keywords and opens up all kinds of new options for local marketing.
Do 404 errors and page not found errors hurt SEO?
404 errors and missing pages will not affect your rankings, but these errors hurt the user experience, and Google does not like that. If you have any links or buttons that point to a missing page, fix the link. If you created a new page and deleted the old, be sure to create a 301 redirect.