The domain authority of your website refers to its relevance for your specific subject area or industry. This relevance has a direct impact on your search engine ranking. It is one of the big factors of how well you will rank for anything on your entire site.
What can you do to boost the authority of your Petoskey Michigan business website?
Internal And External Links
The first sign of authority is the one that was first implemented in the early days of Google. The idea is that as people find high-quality and helpful content and link to it, Google sees it as more popular and will give that content authority. Your website authority is still largely determined by the quality of natural, high quality incoming links.
How do you get quality incoming links? By sharing great content and getting it in front of your target audience.
One great way to do that is using your social media channels.
Social Signals & Social Media
Once you start sharing valuable, engaging content on your social media channels, more people will start to share your content. When people share your content, you get incoming links that send out positive social signals.
The more your latest blog posts or articles get shared and liked, the more your content and your website will gain authority.
The Age of Your Website
The age of your website will help your authority as time goes on. With the right audience, your authority will grow as time goes by.
Don’t obsess or worry over the age factor because it is what it is. Building search engine traffic takes time and not just because of the age factor. Keep working on your site, continue to add valuable content, and watch your ranking improve over time.
These are simple tips for improving our website authority and are the easiest for you to control.
Is SEO important for my Petoskey business?
Yes! A good SEO strategy will help increase the visibility of your website on search engines like Google. The more visible your website is, the more potential customers will find you in a local search. The goal is not to get tons of traffice, the goal is to get quality traffic. You want quality visitors who need your products and services.