An important part of search engine optimization is using the right keywords. Keywords are the words your target audience types into a search engine like Google. They are using specific keywords to find products and services and entertainment. Keywords are the cornerstone of your SEO strategy.
Keywords and Key Phrases
Your strategy should include since words and key phrases. For example, if you’re an insurance agency, you will not rank at the top for the word “insurance” due to insurance being a saturated market. Your agency will want to focus on longer key phrases that help people who are searching for a specific insurance product in your local area.
For example, your insurance agency specializes in auto insurance for Petoskey Michigan residents. You will want to add key phrases to web pages and blog posts that include “auto insurance for Petoskey Michigan residents” to capture keywords and locations.
How To Find Your Keywords
The next question is of course where you find those keywords. How can you find out what your target audience is typing into their favorite search engine?
Know your topic well enough to come up with a list of several words and phrases that you think potential customers may be using.
One of your best research tools is Google. Start typing one of your keywords and see what the autofill options are. Play with different terms and start making a list.
Once you have that list, search each term and scroll down to the bottom of the first search results page on Google. There should be a valuable list of related searches. Add those to your list of keywords and key phrases. Now create content on your website focused around these valuable keywords.
Another option is to use a keyword tool. If you use Google AdWords, or have at least an AdWords account, you can use Google’s free tool which gives you quite a bit of information on search volume and the likes. Other paid keyword tools are also available.
Time To Add Your Keywords
Use your keywords and key phrases where it makes sense. Make sure your page titles and blog posts use keywords. Add keywords to caption and video descriptions.
As you’re creating keyword content, always write for your reader first, search engine second.
This will help both your readers and the search engines understand who you are, what you do, and where you’re located.
What is search engine optimization?
Search Engine Optimization is the process of optimizing your website to make it more visible in search engine results pages like on Google. Commonly referred to as SEO, the goal is to drive organic traffic in the form of visitors to your website.